This was an interesting ploy to get potential shoppers to come into the store, and it got me thinking about the multi-sensory experience that shopping in a mall is today. Sight, sounds and especially smells abound. And what do we do when we go "window" shopping? We compulsively touch the clothes or nicknacks or whatever that we are looking at.
Of course, I was on my way to a department store makeup counter, and those are notoriously overwhelming in the different perfumes that linger in the air!